It’s possible to be supremely conceptual with just words, and this wonderful campaign proves it. Thanks to http://adoholik.com/ for the jpegs. Full credits below.

Agency: Spillmann/Felser/Leo Burnett, Switzerland
Creative Director: Peter Brönnimann
Copywriter: Thomas Schöb, Simon Smit
Art Director: Reto Clement, Daniele Barbiereo

I work in this industry, so naturally, I’m easily underwhelmed with ads. It’s refreshing to see something as highly conceptual, minimalistic and well-written as this—even if it’s only on my Tumblr dashboard.

(Source: adteachings, via brianafahey)